FITUR is one of the world’s leading tourism fairs, making emotional connection essential. Brands must transport visitors to their destination—before they even book a flight.
Furniture That Invites Conversation
Tourism is all about people, so your booth should be inviting. Comfortable lounge chairs, wooden tables and soft seating areas encourage meetings and storytelling. Natural materials are especially effective in this fair.
Decoration That Evokes Places
Each stand should visually represent its destination or brand identity. Popular styles include:
- Mediterranean decor with plants and earthy tones
- Minimalist Scandinavian touches
- Rustic elements inspired by rural tourism
- Vibrant color palettes for exotic destinations
Large images and lifestyle graphics are key to creating atmosphere.
Audiovisuals: Bringing Destinations to Life
Nothing immerses visitors more than screens showing:
- Stunning landscapes
- Cultural experiences
- Gastronomy videos
- 360º destination tours
Interactive screens allow visitors to explore itineraries on their own.
Conclusion
In FITUR, design is emotion. Use warm furniture, thematic décor and immersive screens to make your booth the most memorable stop in the fair.
